{"id":939,"date":"2011-12-29T17:23:03","date_gmt":"2011-12-29T16:23:03","guid":{"rendered":"http:\/\/elmalet.co.uk\/?p=939"},"modified":"2011-12-29T17:23:03","modified_gmt":"2011-12-29T16:23:03","slug":"shelf-life-by-simon-parke","status":"publish","type":"post","link":"https:\/\/elmalet.co.uk\/?p=939","title":{"rendered":"Shelf Life by Simon Parke"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\">See the page on this website: Shelf Life by Simon Parke<\/span> (otherwise known as &#8216;our Einstein of the aisles&#8217;). Also check out: <a href=\"http:\/\/www.simonparke.com\/\">http:\/\/www.simonparke.com\/<\/a>.<\/p>\n<p>Review from &#8216;The Shopkeeper&#8217;: &#8216;The best book we&#8217;ve read in aaaages&#8217;:<\/p>\n<p><span style=\"text-decoration: underline;\">A few justifiable kinks<\/span>&#8230;from page 92:<\/p>\n<p>We all have our rules &#8211; and then we bend them. We are all entirely consistent &#8211; until we are not. Our morality is a straight line, straight as a die &#8211; but with a few justifiable kinks. The Cash Office Two put a kink around taking money from a rich company that pays low wages. I put a kink around the fruit, because it&#8217;s good for me, and it would only be thrown away if I didn&#8217;t eat it. Stav puts a kink around using company time for his own purposes, because he doesn&#8217;t owe them anything, after the recent trouble with his wages. And daily, Pinocchio puts a kink around treating any of the staff with respect, because the company is here for profit not social work &#8211; and he doesn&#8217;t know how to be anything\u00a0other than\u00a0negative. And supermarkets? Supermarkets put a kink around preying on vulnerable customers, because it&#8217;s a free market, it&#8217;s their choice, they&#8217;re adults and, although the milk is put at the furthest point from the door, to ensure maximum exposure of all products &#8211; it&#8217;s not as if customers <em>have<\/em> to buy anything<em>. <\/em>And the farmers can take what they&#8217;re offered &#8211; or starve.<\/p>\n<p>And Lenny? Lenny&#8217;s kink was pastry. Lenny put a kink around a pain au chocolat from the bakery section, because he really fancied it &#8211; and was sacked last week for his troubles. He was out the door by lunchtime, though I think they wanted to get rid of him anyway because, truly, he was as lazy as a sloth in a hammock.<\/p>\n<p>From &#8216;Shelf Life&#8217; by Simon Parke (<a href=\"http:\/\/www.simonparke.com\/\">http:\/\/www.simonparke.com\/<\/a>). Available from amazon.co.uk (<a href=\"http:\/\/www.amazon.co.uk\/\">http:\/\/www.amazon.co.uk\/<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See the page on this website: Shelf Life by Simon Parke (otherwise known as &#8216;our Einstein of the aisles&#8217;). Also check out: http:\/\/www.simonparke.com\/. Review from &#8216;The Shopkeeper&#8217;: &#8216;The best book we&#8217;ve read in aaaages&#8217;: A few justifiable kinks&#8230;from page 92: &hellip; <a href=\"https:\/\/elmalet.co.uk\/?p=939\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26],"tags":[81,32],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4yjly-f9","_links":{"self":[{"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/939"}],"collection":[{"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=939"}],"version-history":[{"count":2,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/939\/revisions\/941"}],"wp:attachment":[{"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elmalet.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}